The Visual Identity

This is how we get your project started and your dreams in motion.
○ Initial Discovery Questionnaire
○ Proposal & Onboarding
○ Private Client Portal in Notion
Every project is informed by strategy and this is where we uncover your brand’s essence.
○ Brand research and visual audit
○ Creative direction
○ Moodboard and identity direction
○ Brand personality and overall brand feeling
○ Primary, secondary and submark
logos

○ Visual Brand Review

○ Custom colour palette

○ Typography suite

○ Supporting graphic elements

○ Imagery direction

○ Mini brand guidelines
○ Two refinement rounds
○ Organised final handover
○ Approximate timeline: 4 weeks
○ Optional Feedback Form

The Brand World

The Process

THE BRAND WORLD

[Where your idea becomes something people can step into]

You’ve built something with meaning. Now it’s time for a brand that carries that feeling through every detail, considered, distinctive and unmistakably yours.

BEGIN YOUR BRANDS NEW ERA

Choose your experience

A thoughtful, guided process from first enquiry to final files.

For founders with a clear idea behind their business, but a visual identity that no longer quite reflects it. I’ll shape the look and feel of your brand into something thoughtful, cohesive and recognisably yours, giving you the foundations to show up with far more confidence.

INVESTMENT: FROM £1,050

TIMELINE: 4 WEEKS

INVESTMENT: FROM £2,800

TIMELINE: 4-6 WEEKS

ENQUIRE NOW →

This is how we get your project started and your dreams in motion.
○ Initial Discovery Questionnaire
○ Proposal & Onboarding
○ Private Client Portal in Notion
Every project is informed by strategy and this is where we uncover your brand’s essence.
○ Brand research and visual audit
○ Creative direction
○ Moodboard and identity direction
○ Brand personality and overall brand feeling
○ Brand research, audit and competitor review
○ Positioning, purpose, values and vision
○ Ideal-client profile
○ Brand personality and tone-of-voice direction
○ 20+ page Brand Strategy and Creative Direction presentation
○ Full logo suite
○ Custom colour palette and typography suite
○ Supporting brand elements and imagery direction
○ Comprehensive brand guidelines and mock-ups
○ Two refinement rounds
○ Organised final handover
○ Approximate timeline: 4-6 weeks
○ Optional Feedback Form

ENQUIRE NOW →

For founders ready to go deeper than a beautiful logo and build a brand with real meaning behind it. Through strategy, storytelling and considered creative direction, you’ll receive a complete brand world where every detail feels connected, from how your business looks to how it speaks and makes people feel.

INVESTMENT: FROM £1,850

TIMELINE: 4-6 WEEKS

ENQUIRE NOW →

The Brand World + Social Launch

This is how we get your project started and your dreams in motion.
○ Initial Discovery Questionnaire
○ Proposal & Onboarding
○ Private Client Portal in Notion
Every project is informed by strategy and this is where we uncover your brand’s essence.
○ Brand research and visual audit
○ Creative direction
○ Moodboard and identity direction
○ Brand personality and overall brand feeling
○ Everything included within The Brand World
○ Social media creative direction
○ Content pillars and feed direction
○ X8 ready-to-post launch designs
○ X6 supporting story designs
○ X3 pinned-post designs
○ Launch feed preview
○ Mini social application guide
○ Two refinement rounds
○ Organised brand and social handover
○ Approximate timeline: 4-6 weeks
○ Optional Feedback Form

For brands who want to leave the studio with more than a finished identity. Alongside your complete brand world, you’ll receive social direction and launch visuals needed to introduce it beautifully, helping you step into your next chapter with a cohesive presence already taking shape.

01/ LET’S MAKE IT OFFICIAL

Once you’ve filled out my enquiry form, we’ll chat through your project by email or voice note! I’ll send over everything you need to make it official, including your proposal, timeline, investment and next steps. Accept & you’ll receive access to your private Notion portal, where you can sign your agreement and pay the deposit that secures your place in my calendar.

02/ GETTING TO KNOW YOUR BRAND

Before your project begins, you’ll complete a questionnaire and share any ideas, references or inspiration already living in your head (don’t worry if there isn’t a lot!). This is where I get to know the story behind your business, what matters to you and how you want people to feel when they experience your brand.

03/ STRATEGY + CREATIVE DIRECTION

I’ll take everything we’ve uncovered and shape it into a clear creative direction for your brand. Depending on your package, this may include research, positioning, personality, ideal-client direction, moodboarding and the visual foundations that will guide everything we create next.

04/BRINGING YOUR BRAND TO LIFE

Once the direction feels completely right, I’ll begin developing your visual identity. You’ll receive one considered design concept bringing together your logos, colour palette, typography and supporting brand elements, all designed to feel connected and unmistakably yours.

05/ REFINING THE DETAILS

You’ll have the opportunity to share thoughtful feedback through your client portal, and I’ll refine the work through the rounds included within your package. This stage is about perfecting the details without losing sight of the bigger brand world we’ve built together.

06/ READY FOR WHAT’S NEXT

Once everything is approved and the final balance has been paid, your files will be carefully organised and delivered alongside your brand guidelines. You’ll leave with everything you need to use your new identity confidently and take your business into its next chapter.

Need a little extra?

Not every project fits neatly inside one package, and it shouldn’t have to.

Whether you need a few extra social designs, launch support or branded pieces beyond the identity itself, your package can be tailored with the additions that make the most sense for your business.

From story sets and campaign graphics to pricing guides, packaging and social templates, each add-on is designed to feel like a natural extension of the brand world we’ve already created.

No rigid packages or paying for things you don’t need, just thoughtful extras, quoted around your scope and added where they’ll make the biggest difference.