Lane Collectives

Lane Collectives is a feminine fashion boutique shaped by soft coastal influences, a fresh blue palette and an effortlessly polished feel.

For the launch of the new boutique, I created a complete social media launch package designed to introduce the brand as a full visual world from day one. From a 12 grid the feed plan and launch graphics to supporting story content, every detail followed the same colour palette, typography and brand direction to create a cohesive, recognisable first impression.